BRAND OVERVIEW : Bella B Natural Bodycare was founded in 1999 and is privately owned and located in Aliso Viejo, California, in Orange County. Bella B products are natural, made with organic ingredients light, clean and fresh! All products are free of parabens (artificial preservatives), animal by-products, petrolatum, lanolin (which comes from sheep wool) and harsh chemicals. Bella B includes breastfeeding products, face and body care products and their Tummy Honey Butter, Cream and Stick are widely considered the most effective for stretch mark prevention and fading. PRODUCT DESCRIPTION : Bella B's Original Tummy Honey Butter was launched in 1999 and is the gold standard by which other stretch mark prevention butters are measured. With many thousands of satisfied customers, Tummy Honey Butter has proven to be successful with mothers all around the world. Originally designed by a real mom, stretch-mark free after three kids. You'll love the light, fresh scent, and non-greasy feel following application to the tummy. Tummy Honey Butter also helps to soothe itchy tummies. Formulated with several key natural and organic ingredients including cocoa, shea, olive, aloe vera, and jojoba.